Facebook Hashtags – What Do They Mean For Brands? | Shrushti Blog: "Last week saw Facebook announce the introduction of clickable hashtags. Similar to the use of hashtags in both Twitter and Instagram, users will now be able to click on a hashtag and view the conversation that surrounds it. The development comes after Facebook admitted that there is a need to link conversations taking place on the platform. Previously, several million users could be talking about the same topic – a blockbuster film or a news story – yet there was no way to link the conversations. It’s hoped that this update will improve the usability of the networkand encourage visitors to spend longer on the platform, rather than leaving to join a conversation that’s taking place on Twitter, for example."
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