Santos Tour Down Under - Record results for Santos Tour Down Under - Santos Tour Down Under

Santos Tour Down Under - Record results for Santos Tour Down Under - Santos Tour Down Under: "esearch undertaken by independent company McGregor Tan indicates the 2013 Santos Tour Down Under achieved the following results:

• More than 760,400 spectators attended the 2013 event.

• The 2013 event attracted 40,000 interstate and international visitors who travelled specifically to South Australia to attend. This is an increase of 9.7 per cent on 2012.

• A $43.6 million economic impact was generated for South Australia by the 2013 event.

Other key figures include:

• The 2013 Santos Tour Down Under generated 24,500 items of media coverage, resulting in a calculated PR value of $150.44 million.

• 26 hours of coverage on Channel 9 nationally.

• 306 hours of broadcast television was screened internationally promoting South Australia to a global audience.

• Approximately 50,000 people visited the Adelaide City Council Tour Village and Bike Expo."

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